The Brief:
Our challenge was to use a technology developed in the last three years to make the world a better place.
How do we give people that lost the ability to speak their voice back?
Vocal ID is a brand that creates digital voices for those that have lost theirs.
We thought about how to integrate this into a smartphone, and thanks to the technology that already exists to recognize faces, we were able to develop an app concept that reads your lips while you talk, to give you a voice, even if you didn’t already have one.
This Concept led to the opportunity to go to Cannes, where we won Future Lions in 2017.