The Brief:
Come up with a campaign for Nike.
79% of men believe that to cry is to show weekness
Based on this insight we wanted to use the opportunity to address masculinity in sports, seeing as it's ok for our favorite male athletes to cry, but weakness when other men do it. We wanted to send the message that it's ok to cry, by rotating the Nike logo and turning it into a teardrop.
We got to pitch to pitch this idea to Nike Global.